Rolex lovers are familiar with the practice of rendering monikers to many Rolex watches along the way. The nicknames are typically given by watch collectors and aficionados, based either on some unique features or special association with any notable personalities or events.
For instance, the red-and-blue Rolex GMT-Master earned the nickname “Pepsi” because of its distinctive bezel undertone.
Another famous example is the Daytona Reference 6263. While the watch was owned by the actor and racer Paul Newman, it is popularly referred to as Rolex Paul Newman Daytona.
This naming practice is considered as a more natural way to refer a model without having to quote its reference number.
However, one of the most famous monikers is the Rolex Presidential. Interestingly, watch enthusiast or Rolex collectors, in particular, today use this term more than watch’s official name.
Now, you may wonder:
What is the Rolex Presidential? And how did the watch earn its nickname?
Let’s today find out and understand the prestigious journey of earning the moniker “Presidential”.
On a different note, a Rolex watch is an excellent investment as it tends to retain its value well with time. Thus, many people often decide to get a loan against Rolex with confidence during short-term monetary needs.
The process is quick and hassle-free. Choose any trusted pawnbrokers in London or any other big cities to pawn your Rolex watch. They will appraise your watch instantly and make you a cash loan offer. Accept it & get paid within minutes.
The Rolex Day-Date & Its Nickname
Rolex launched a new watch known as the Day-Date in 1956. Very few timepieces are as iconic and privileged as the 18ct yellow gold Day-Date.
This cornerstone collection of the brand has indeed enjoyed an elite status.
However, as the name signifies, the Day-Date comes with both date and date display on the dial.
- The historical significance lies in the fact that it was the ever first watch to feature the day spelt out in full.
- Moreover, Rolex made the Day-Date versions only in 18ct gold or platinum.
What’s more, the watch made its debut also with a brand-new bracelet style.
- The signature bracelet sported a 3-piece link layout with semi-circular links.
- Interestingly, Rolex termed this new bracelet as the “President”.
Thus, this is the first hint of how the model picked up the “Presidential” nickname.
Nonetheless, the iconic Day-Date President watch is incredibly popular and coveted in the pre-owned market.
Also, professional pawnbrokers in London like at The Luxury Hut are typically willing to offer the highest possible amount of credit loan against a Rolex Presidential model.
Connection with Eminent Personalities
Thanks to its elegant design and precious metal silhouette, the Rolex Day-Date President has graced the wrists of many well-known leaders – from Presidents to Dalai Lama.
President Lyndon B. Johnson was spotted with a yellow gold Rolex Day-Date with the President bracelet on the wrist while he was in office as the 36th American President.
Rolex lovers are well-conversant with another certain fact that Rolex’s marketing strategy always tops the class.
The prestigious Geneva-based Swiss manufacturer never misses any marketing opportunity.
With that said, Rolex unleashed an advertising campaign during the presidential rule of Lyndon B. Johnson.
- The campaign brandished the tag line – The Presidents’ Watch.
- Moreover, the tag line was accompanied by an image, displaying an arm having a Day-Date and holding a red phone.
At the time, every one perceived the image as a representation of the President’s hand.
Another statement from the ad copy is –
“It costs one thousand dollar to own the Rolex Day-Date, the watch you see so often on the wrists of presidents everywhere.”
Eventually, the campaign drew more collectors’ attention and attributed the nickname the “Rolex Presidential” or “Rolex President” to the Day-Date.
So whether it is the classic Rolex Day-Date 36 or the current Day-Date 40, the timepiece will always be referred to as – the Rolex Presidential.
Get an Instant Loan against your Rolex
The Luxury Hut London pawnbrokers aim to offer the highest cash loan against Rolex watches.
Fill up our simple online form to get a free competitive loan quote today. Or call on 0207 242 5411 to book an appointment at our office in Hatton Garden, London.
From getting a quote to getting paid, the process may take as little as a few hours to complete. We pay instantly in cash or via any preferred method of payment.